Skincare routines can be tailored to address pretty much any issue, be it acne, dry skin, clogged pores or even the effects of air pollution. That last one might seem a little odd or gimmicky, but as it happens, anti-pollution skin care has become a growing trend in the beauty industry. Brands like Kiehl’s and Drunk Elephant have released products that claim to protect skin against pollutants in the air. Air pollution’s effects on our health have been studied for a long time. In terms of skin care, there is research that suggests pollution can lead to things like inflammation and premature aging, so the increasing popularity of anti-pollution beauty and skin care products isn’t a coincidence.